Cannabis Packaging Design Guidelines

Eye-catching and high-quality product packaging plays an important role when customers choose a cannabis or cannabidiol product.

There is scientific evidence to validate the power of packaging design:

Attractive wraps elicited more intense activity in regions of the brain associated with impulsivity compared to neutral wraps.

Compared to neutral packaging, unattractive packaging led to reduced activity in areas of the brain responsible for reflective thinking.

Attractive packaging triggered reward responses in the brain, while unattractive packaging triggered areas associated with negative emotions.

Strong Cannabis Packaging is one of the most important ways to capture the market.

• Reassure customers that you have a quality product

• and build their trust in your cannabis products

As with pharmaceuticals, packaging design in the cannabis and CBD industries is heavily regulated, with stringent requirements. Cannabis and weed packaging design must be compliant with federal, state, and local regulations. Instead of merely slapping an attractive design on a folding carton, brands must figure out a way to balance eye-catching visuals with vital consumer information.

In pursuit of luxury cannabis and cannabidiol customers

Luxury customers expect quality products and packaging.

When a product's brand status is elevated in the eyes of customers, it is considered luxury.

For most customers, a product is premium if it is considered better than others.

To help with this perception, packaging choices for premium products should be high-quality, clean, minimal or luxurious, and over-the-top.

Also, packaging should always meet the standards defined by the manufacturer or pharmacy. In fact, if you want to open a cannabis dispensary, you should consider the overall customer experience and how the products and packaging your dispensary offers stand out.

When designing packaging options for customers looking for luxury cannabis and cannabidiol products, be sure to consider the following:

1. Quality : Luxury consumers expect high-value designer packaging with impeccable functionality.

2. Feel : Luxury packaging should provide a strong tactile user experience.

3. Taste : Luxury packaging should ditch the typical cannabis-related stereotypes.

For example, in Washington State, all cannabis products must be stored behind a dispensary counter or similar barrier to ensure customers do not have direct access to your items. If consumers can’t easily handle your product, as they would in a more conventional industry, you may want to emphasize how they look sitting untouched in a glass counter display.

Clients seeking pain relief

All medical cannabis customers have a medical need for cannabis and cannabidiol products.

A recent study found that roughly two-thirds of medical marijuana patients define chronic pain as the primary reason for their treatment.

Patients seeking pain relief because of a medical issue are drawn to branded packaging that emphasizes relief.

Therefore, it is very persuasive for your audience to emphasize the efficacy of your product and the relief they will enjoy.

When designing packaging for customers looking for pain relief, be sure to consider the following:

1. Medical Logos : The packaging design should clearly show that your product has health benefits. Some brands do this by opting for logos that pair cannabis leaves with medical logos. But with so many medical marijuana brands entering the market, the concept can quickly become uninspired and used so much that it can be difficult for your brand to stand out. Therefore, consider other ways to communicate the medical value of your product and differentiate your brand.

2. Text : Use concise and clear copy to describe your product and its benefits. Pain relief should be the focus of the package message.

3. Simple Design : Concise packaging graphics, as well as labels with enough white space, will ensure consumers can easily read the product packaging and find the necessary information.

The best custom branded packaging designs successfully balance design and message.

Custom packaging for any product must include basic product information on the label, preferably in a design to make your product look more attractive.

However, medical marijuana packaging carries a heavier information burden. Guidelines vary from region to region and require your packaging to include dosage information and instructions for safe use, as well as lot number and expiration date details. If you're looking to open a retail cannabis store in British Columbia, we've put together a list of 12 things you need to know.

Below is a list of the contents of the cannabis packaging we offer for your reference:

List of your product packaging contents

Include basic details

• what is inside?

• What is the potency and dosage?

• When does it expire?

• What is the batch number?

Include qualifiers that want to be valued

• Organic, CO2 extracted, full spectrum, less than 0.3% THC, etc.

Include your company's contact information

• URL

• Email for customer contact

• Phone number for customer contactInclude visual branding elements

• logo

• slogan

• brand color

• Small brand graphic elements Equally important is ensuring your packaging solution is legally compliant. If you already have packaging for cannabis and cannabidiol products but are struggling to increase sales, it may be time to consider reshaping your company and packaging.

When choosing cannabis packaging materials, consider both appearance and function.

Even the best marketing and packaging graphics in the world are of little value if the product inside is not properly protected.

When developing custom packaging, keep the following protection guidelines in mind:

1. Proper Sealing : Packaging for non-disposable products must be resealable and should generally be small. Containers with lids, adhesive closures, self-sealing packaging and boxes with interlocking closures are all available.

2. Child-safe : Packaging must be child-resistant (eg cans that require some skill to open). Packaging must comply with the Poisonous Packaging Act.

3. Visible tampering : Like over-the-counter drugs, medical marijuana packaging must be designed in such a way that it is obvious whether the packaging has been tampered with.

4. Sturdy materials : Choose packaging that is sturdy enough to protect the product inside. Depending on the level of protection required by the product, different products will have different packaging requirements.

5. Edibles and Beverages : Regional laws covering medical marijuana and consumer products are not uniform.